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Melissa Paterson - Branding

No-BS emails on branding, business & self-trust. Raw lessons, real talk, and zero sugarcoating. You in?

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Following up on Friday's email

Hey, If you didn't read Friday's email yet, go do that. Especially if you don't run a newsletter and want to... or you do want to but "can't right now" (yes, I typed that in long, dramatic syllables). And if you did read it, and fall into either of those two camps, this little PSA if for you. Because you probably had one of three reactions: Ugh, I need this, and I want it but...money. Holidays. The economy. Ugh, I need this and I just can't because...*Insert reason here. Any reason. Don't...

Hey Reader, Last Saturday, while pondering what to write for my own newsletter, a thought hit me, smack in the middle of my kitchen, as they do: “Most of you don’t actually hate email. You hate thinking about email.” (... or confidently ignore it on your business wish list.) I can understand why: First, there's the strategy gap> Then the blank page triggers “what the hell do I write?” > and screaming through your blinking cursor, the “I shoulds” start compounding like interest you never...

Hey Reader... TL;DR - Hey, what's up? Here's how I can help you. You already know this isn't a 1:1 email, so I won't pretend that it is. I know a lot of people do that as a trick to write email blasts that feel personal, but here's the thing: You're not dumb. I can still write something for you, with you knowing this is going out to hundreds of people and still have it land. And here's why this should matter to you: I'm about to make your choice super easy. The choices are this: stay or go....

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Hey you,I’m back, as promised. If you read my Friday email and got the low-down, you can jump right into the first Unfiltered 👉 here: Today, I shared what happened when I spiralled after reading someone else's perfectly structured email...How I almost swallowed my own voice (again)...And how I used one five-minute practice to get so rooted back into my truth that I built an entire weekly experience and container out of it. Didn’t read Friday’s email? No worries. I got you. So... WTF is...

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Hey all, I’ve been meaning to write you.Not because I had a perfectly packaged update, but because I didn’t, and I finally realized... that’s the point. The truth? I’ve been working through some family and business things.Life things.Hard anniversaries. While navigating the kind of shifts that don’t ask for a rebrand, but do ask you to restructure how you move.Not quite a pivot. More like a parallel hop. All of it? Created to give me some breathing room. And before I get into any of that, I...

Hey Reader.... Soooo… remember that email I sent yesterday?The real one. The deep one.The “oh shit, she’s in my head again” one? Yeah. I forgot the link.Peak me. But if that message cracked something open, and you’re still feeling it? Here’s where you get to say it:Fuck it, I’m in.Linky Link I’ll meet you inside the fire Monday!Mel P.S. I learned this week that my webhost (Showit) has a hissy fit when you host your domain on a third party (like Shopify), AND you view my site on Safari. What a...

Hey Reader, How's your Febmarpril going...? Oh, you mean it's already almost May? "The year just started!" I say! If you're like, "Yeah, I know, this year is FLYING BY", I'm right. there. with you. And with that realization comes a whole heck of a lot of "feeling-left-behind-itis". So, I wanted to share a few things and thoughts that have been swimming through my mind lately and helping me in and through a season in which I burned many-a-bridges, built a shit ton of amazingness, and have felt...

Hey Reader, If you’ve been in my world for a bit, you’ve probably noticed that I’ve been coming in hot the last few months. Truth bombs. Bold lines. No filters.Why? Because I’ve been in urgency mode. I’ve wanted to wake you up.If you’ve felt stuck, or alone, or just… stalled, I wanted to shake the spiral loose. To get you moving before fear swallows your dreams whole. Like Pinocchio stuck in the whale’s belly, wallowing, waiting for someone else to come save him. When he had the idea to start...

Hey Reader, Okay, let’s go. You say you want... growth, visibility, or to make an impact. But are you actually moving towards that? Or are you just thinking about it while waiting for the “right time” to start... You know, that hyper-specific time you've set that never seems to come? Because guess what? Life is going to life all over your perfect timing and plans for when things will feel "just right" enough to do the thing you say you want to do. Yup. Otherwise, you'd have done it by now....

Hey Reader, You already know what it's like. That moment before you do something BIG? The rush. The nerves. The holy sh*t, what if this actually works feeling? That is NOT YOUR sign to stop. That’s the sign you’ve been waiting for, seeking, dreaming about. Why? Because THAT is your power waking up. That’s the part of you that’s sick of hesitating, sick of playing small, sick of being "realistic"... ...when you KNOW you are meant to be UNSTOPPABLE. What if instead of letting fear shut you...