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Melissa Paterson - Branding

No-BS emails on branding, business & self-trust. Raw lessons, real talk, and zero sugarcoating. You in?

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ever been jealous of an email?

Hey you,I’m back, as promised. If you read my Friday email and got the low-down, you can jump right into the first Unfiltered 👉 here: Today, I shared what happened when I spiralled after reading someone else's perfectly structured email...How I almost swallowed my own voice (again)...And how I used one five-minute practice to get so rooted back into my truth that I built an entire weekly experience and container out of it. Didn’t read Friday’s email? No worries. I got you. So... WTF is...

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Hey all, I’ve been meaning to write you.Not because I had a perfectly packaged update, but because I didn’t, and I finally realized... that’s the point. The truth? I’ve been working through some family and business things.Life things.Hard anniversaries. While navigating the kind of shifts that don’t ask for a rebrand, but do ask you to restructure how you move.Not quite a pivot. More like a parallel hop. All of it? Created to give me some breathing room. And before I get into any of that, I...

Hey Reader.... Soooo… remember that email I sent yesterday?The real one. The deep one.The “oh shit, she’s in my head again” one? Yeah. I forgot the link.Peak me. But if that message cracked something open, and you’re still feeling it? Here’s where you get to say it:Fuck it, I’m in.Linky Link I’ll meet you inside the fire Monday!Mel P.S. I learned this week that my webhost (Showit) has a hissy fit when you host your domain on a third party (like Shopify), AND you view my site on Safari. What a...

Hey Reader, How's your Febmarpril going...? Oh, you mean it's already almost May? "The year just started!" I say! If you're like, "Yeah, I know, this year is FLYING BY", I'm right. there. with you. And with that realization comes a whole heck of a lot of "feeling-left-behind-itis". So, I wanted to share a few things and thoughts that have been swimming through my mind lately and helping me in and through a season in which I burned many-a-bridges, built a shit ton of amazingness, and have felt...

Hey Reader, If you’ve been in my world for a bit, you’ve probably noticed that I’ve been coming in hot the last few months. Truth bombs. Bold lines. No filters.Why? Because I’ve been in urgency mode. I’ve wanted to wake you up.If you’ve felt stuck, or alone, or just… stalled, I wanted to shake the spiral loose. To get you moving before fear swallows your dreams whole. Like Pinocchio stuck in the whale’s belly, wallowing, waiting for someone else to come save him. When he had the idea to start...

Hey Reader, Okay, let’s go. You say you want... growth, visibility, or to make an impact. But are you actually moving towards that? Or are you just thinking about it while waiting for the “right time” to start... You know, that hyper-specific time you've set that never seems to come? Because guess what? Life is going to life all over your perfect timing and plans for when things will feel "just right" enough to do the thing you say you want to do. Yup. Otherwise, you'd have done it by now....

Hey Reader, You already know what it's like. That moment before you do something BIG? The rush. The nerves. The holy sh*t, what if this actually works feeling? That is NOT YOUR sign to stop. That’s the sign you’ve been waiting for, seeking, dreaming about. Why? Because THAT is your power waking up. That’s the part of you that’s sick of hesitating, sick of playing small, sick of being "realistic"... ...when you KNOW you are meant to be UNSTOPPABLE. What if instead of letting fear shut you...

Hey Reader, Fear is like the worst kind of toxic ex. Clingy. Manipulative. Knows exactly what to say to keep you feeling stuck. It whispers, “Stay here. It’s safe. You don’t really need to put yourself out there, right?”It gaslights you with “You’re not actually ready yet. You should wait a little longer.”And the second you try to leave? “Babe, don’t go. You’ll regret this.” Truth: Your fear is lying to you. And the longer you listen, the longer you stay exactly where you are. So, what’s it...

Hey Reader, TL;DR: If you're feeling stuck, I will get you unstuck TODAY. Tweaking, adjusting, making a brand Frankenstein from all your collected inspo? Convinced (but more like HOPEFUL) that this version will finally be “the one"? But be real: If rebranding actually worked, why are you still feeling so stuck? The problem was never your colours, fonts, or aesthetic. It's that you won't let yourself be SEEN. You're scared. But here's the thing: 🔥 When you stop blending in, you start standing...

Hey Reader, I need your input. This survey is anonymous, takes 2 minutes, and could win you: 🎯 A pre-recorded brand audit (You send me your site + socials, and I’ll break down what’s working, what’s not, and what to fix)🎟 A free seat in the next round of FIII (March or April, your choice) 👉 [Take the survey now] 👈 Your answers help me create content and offers that actually serve you. Plus, this ensures any future sponsorship deals work for you. ⏳ Survey closes: Sunday, March 9 at 11:59 PM...