Hey Reader,
Last Saturday, while pondering what to write for my own newsletter, a thought hit me, smack in the middle of my kitchen, as they do:
“Most of you don’t actually hate email. You hate thinking about email.”
(... or confidently ignore it on your business wish list.)
I can understand why:
First, there's the strategy gap
> Then the blank page triggers “what the hell do I write?”
> and screaming through your blinking cursor, the “I shoulds” start compounding like interest you never agreed to, until guilt turns into inconsistency and voilà... there lies another abandoned newsletter email, perpetually drafted.
It's the end of 2025 already. That “I promise, I’ll do it next week” becomes 2026's slated project.
And honestly? This time of year is subtly deceptive. We think new year, new me. New year, new business habits. Which I love, please don't get me wrong.
But reality says:
If you haven't found the time to start your newsletter in the last 365 days, the likelihood is you're not going to find the time at the crack of dawn, Jan. 1st.
Because a newsletter isn't about motivation. And it's definitely not because you don’t care. You do. That's exactly why you didn't launch it.
The truth is that your brain is full, your bandwidth this time of year is fried. Your brain is practically eggnog held together with Scotch tape, and by mid-December, the hauntings of Mariah Carey are ricocheting through everyone's skull. No wonder trying to force yourself to “just write something” leads to a bad time.
So I turned my kitchen-thought into something that solves the actual problem you're facing. The two prongs of it:
- You need a clean, branded, strategic newsletter set up for you.
- You need someone to run it for you long enough for you to gain momentum.
So:
I want to TAKEOVER your newsletter for one month.
Not forever. Not in a “you’ll rely on me indefinitely” kind of way.
Just long enough to:
- Set it up properly
- Give you a strategy for YOUR business
- Show you exactly how to run it
- Hand it back to you, with you thinking: “Oh. Shit. I can actually do this.”
Because the real issue isn’t actually the writing, it’s the starting.
And I’m VERY good at starting things in a way that creates momentum you can actually keep.
Here’s what you actually get:
- A fully branded newsletter setup
Template, structure, layout, colours, fonts, all done for you.
- Four weekly emails written + sent (or scheduled)
Each email doubles as a tutorial, so you learn + your list gets some love.
- Strategy baked INTO the writing
No 27-page generic doc to cry over. Just clarity you can repeat, zero migraines included.
- A pre-recorded walkthrough of how to maintain it
When our month ends, you know exactly what you're doing and how to repeat it.
Here’s what I'll need from you:
- Access to your current email platform
- Who you’re talking to (your list must be imported before I start)
- What you’re selling (or priming)
- Why this month matters
Selling something? Great.
Priming for later? Perfect.
Brand new/small list? No problem.
It's about movement, not perfection. Because we can both acknowledge that control is what's currently running your newsletter.
What my current clients already know:
Most email platforms, programs, and services want you to stay dependent.
I want the opposite.
- I want you to feel confident.
- I want you to understand the foundations I build for you.
- I want you to walk away thinking, “Oh... Why did I avoid this for so long?”
...and dare I add my personal goal? Hearing you say:
- "I ACTUALLY LIKE SENDING EMAILS NOW, MEL"
^ I stand by it.
You may scoff all you like.
By this time next year, I want you to think "MY NEWSLETTER" and it feel like the easy, profit-generating extension of your business, not the "I know I should be doing this" sticky note that taunts you from the dimly lit corner of your workspace, half-crumpled, covered in cookie crumbs and glitter.
Go on, tell me you DON'T have a version of this sticky note somewhere...
Here's the investment:
TAKOVER:
$1,225 =
Setup + 4 emails + template + pre-recorded walkthrough
OR
TAKEOVER+:
$1,525 =
Everything above plus a live 1:1 30-minute training + stats breakdown
Payment plans available.
Four spots only.
I’m doing this while it feels fresh and exciting for me.
When the spots are gone, or the January window closes, I’ll be done.
I'm in the mood for writing, 'hey, how 'bout you?'
So, if you’ve been meaning to start (or restart) your newsletter… Consider this the runway. I'll light the way. Your newsletter takes flight this January.
More details: TAKEOVER
Byeee,
Mel
P.S. If you caught the Raffi reference (“I’m in the mood”)… please tell me. That’s one way I scientifically know we’re meant to work together. 😉
