Hey, If you didn't read Friday's email yet, go do that. Especially if you don't run a newsletter and want to... or you do want to but "can't right now" (yes, I typed that in long, dramatic syllables). And if you did read it, and fall into either of those two camps, this little PSA if for you. Because you probably had one of three reactions: Ugh, I need this, and I want it but...money. Holidays. The economy. Ugh, I need this and I just can't because...*Insert reason here. Any reason. Don't...

Hey Reader, Last Saturday, while pondering what to write for my own newsletter, a thought hit me, smack in the middle of my kitchen, as they do: “Most of you don’t actually hate email. You hate thinking about email.” (... or confidently ignore it on your business wish list.) I can understand why: First, there's the strategy gap> Then the blank page triggers “what the hell do I write?” > and screaming through your blinking cursor, the “I shoulds” start compounding like interest you never...

Hey Reader... TL;DR - Hey, what's up? Here's how I can help you. You already know this isn't a 1:1 email, so I won't pretend that it is. I know a lot of people do that as a trick to write email blasts that feel personal, but here's the thing: You're not dumb. I can still write something for you, with you knowing this is going out to hundreds of people and still have it land. And here's why this should matter to you: I'm about to make your choice super easy. The choices are this: stay or go....