You've been on my mind.


Hey Reader,

If you’ve been in my world for a bit, you’ve probably noticed that I’ve been coming in hot the last few months.

Truth bombs. Bold lines. No filters.
Why? Because I’ve been in urgency mode.

I’ve wanted to wake you up.
If you’ve felt stuck, or alone, or just… stalled, I wanted to shake the spiral loose.

To get you moving before fear swallows your dreams whole.

Like Pinocchio stuck in the whale’s belly, wallowing, waiting for someone else to come save him. When he had the idea to start the fire all along (no Geppetto required).

And for some of you? That firehose energy landed. You took action. You moved.

For others? It may have felt more like a slap than a spark.

So if that was you- if anything felt too sharp- this message is for you.

I want to say this clearly:

  • My words came from care.
  • AND good intentions don’t erase impact.
  • If anything I said felt shaming or discrediting, I’m sorry.

That’s never the point. Ever.

My work isn’t about blame or shame.
It’s about breaking patterns.
It’s about waking up to your own power, brilliance, and magnetism, and using it.

I’ve been reflecting a lot.

And I’m shifting how I show up, too:

A (little) less bark. A lot more backbone.
More leadership. More clarity. Still fire... but with more intentional direction.

Because the truth is...

I’m not yelling from the sidelines.
I’m right here in the trenches beside you, doing the damn thing.
So, when I say “let’s go,” I really do mean us.

And I want us BOTH to find brand clarity, power, and make a difference.

So if you’re still here, still curious, still open, thank you.
Truly. That means something.

And if you’re open to it… I’d love to hear where you’re at.
What you’re feeling? What’s been on your heart?
What’s sticking? What’s got you hesitating?
And maybe even… what you’re fired up about.

Just hit reply and tell me. No pitch. No pressure. Just a real conversation.

Because we aren't here to throw rocks.
We're here to build legacies.

113 Cherry St #92768, Seattle, Washington 98104-2205
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Melissa Paterson - Branding

No-BS emails on branding, business & self-trust. Raw lessons, real talk, and zero sugarcoating. You in?

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