Open if rebranding is (one of) your favourite forms of procrastination.


Hey Reader,

TL;DR: If you're feeling stuck, I will get you unstuck TODAY.

Tweaking, adjusting, making a brand Frankenstein from all your collected inspo? Convinced (but more like HOPEFUL) that this version will finally be “the one"?

But be real: If rebranding actually worked, why are you still feeling so stuck?

The problem was never your colours, fonts, or aesthetic. It's that you won't let yourself be SEEN. You're scared.

But here's the thing:

🔥 When you stop blending in, you start standing out.
🔥 When you stop tweaking, you start attracting (the RIGHT customers).
🔥 When you stop hiding, you start making bank. You start making a difference. You start making WAVES.

And waves are momentum.

If you’re done being a chameleon, blending like your life depends on it, discounting for sales, and trying to prove that your value is something represented by colours or fonts (it's not, btw)...

...grab the Chameleon Effect Spiral Fix NOW and make your brand something people can’t ignore.

Dealing with something else? Ghosting opportunities? Freezing instead of taking action? Saying “Maybe next year” for the third year in a row? I’ve got a fix for those spirals, too.

No more waiting. No more tweaking. Just doing. Let’s go.

Crush it!

113 Cherry St #92768, Seattle, Washington 98104-2205
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Melissa Paterson - Branding

No-BS emails on branding, business & self-trust. Raw lessons, real talk, and zero sugarcoating. You in?

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