What if ‘failure’ is actually proof you’re on the right track?


Hey Reader,

Imagine launching something, pouring your heart into it… and no one signs up.

Before? That would’ve wrecked me. Had me questioning everything. Spinning out. And then lying in bed wallowing with my good friend, Netflix.

Today? It happened, and I ran the session anyway. Because THIS is the shift:

➡️ Your success isn’t in the numbers. It’s in the resilience.
➡️ Not knowing what’s next? That’s where real growth happens.
➡️ The frustration of “figuring it out” isn’t a sign to stop, it’s proof you’re learning.

(And if you don’t believe me, Dr. Becky backs it up here.)

This is practice for creating the brand that builds your dream. It’s not black and white.

Inside the grey, there’s MASSIVE room for growth.

And that’s why Fuck It, I’m In: Session 2 - Fear & The Unknown is happening on March 24.

  • What happens when you finally let go of “what if” ____ (insert your big scary fear here happens) and step in any way?
  • What do you think will happen vs. what actually happens? And how do you handle both?
  • Living, breathing, and actively living as a brave being.

Because being brave is NOT about never being afraid. It's knowing your path so well that any fear you feel is an indicator you're on the right path.

Session 2 is STILL pay what you want if you donate to my fundraiser.

FIRST donor gets a guaranteed hot seat. Because you’re the icebreaker. The plunge taker. The bravest of them all. And I’ll make damn sure you get your breakthrough.

Let’s go. Hit reply or donate here & you’re in.

Mel

113 Cherry St #92768, Seattle, Washington 98104-2205
Unsubscribe · Preferences

Melissa Paterson - Branding

No-BS emails on branding, business & self-trust. Raw lessons, real talk, and zero sugarcoating. You in?

Read more from Melissa Paterson - Branding

Hey Reader, If you’ve been in my world for a bit, you’ve probably noticed that I’ve been coming in hot the last few months. Truth bombs. Bold lines. No filters.Why? Because I’ve been in urgency mode. I’ve wanted to wake you up.If you’ve felt stuck, or alone, or just… stalled, I wanted to shake the spiral loose. To get you moving before fear swallows your dreams whole. Like Pinocchio stuck in the whale’s belly, wallowing, waiting for someone else to come save him. When he had the idea to start...

Hey Reader, Okay, let’s go. You say you want... growth, visibility, or to make an impact. But are you actually moving towards that? Or are you just thinking about it while waiting for the “right time” to start... You know, that hyper-specific time you've set that never seems to come? Because guess what? Life is going to life all over your perfect timing and plans for when things will feel "just right" enough to do the thing you say you want to do. Yup. Otherwise, you'd have done it by now....

Hey Reader, You already know what it's like. That moment before you do something BIG? The rush. The nerves. The holy sh*t, what if this actually works feeling? That is NOT YOUR sign to stop. That’s the sign you’ve been waiting for, seeking, dreaming about. Why? Because THAT is your power waking up. That’s the part of you that’s sick of hesitating, sick of playing small, sick of being "realistic"... ...when you KNOW you are meant to be UNSTOPPABLE. What if instead of letting fear shut you...