What happens when you finally stop f*cking around? (Pt. 3)


Hey Reader,

Yesterday, I shared what it's like to actively WORK through a spiral. Not always easy, for sure.

But I think it's important to know what's possible.

So today, I want to check-in. Is anything coming up for you?

Because you can’t really move PAST a spiral until you’ve dealt with it.

And sometimes, it can be hard to deal with it until you see what’s actually possible.

So, let’s talk about what happens when you finally stop spiraling.

When you stop trying to fix your brand with another new aesthetic, another messaging tweak, another round of second-guessing.

🚨 More thought never equals more action. 🚨

When you stop questioning yourself.
When you stop blending in.
When you finally trust your own voice.

🔥 Suddenly, your brand clicks.
🔥 Your audience actually gets what you do.
🔥 You stop hesitating and start MOVING. No matter what.

But let me be real with you.

I’m still in it.

I’m still in the trenches, showing up every day without the validation of big results (yet).

I haven’t hit some massive milestone (yet).

I’ve gained a few new followers. Had a couple people reach out.

But no one’s paid me (yet).

No one’s officially said "YES, I NEED THIS"(yet).

And yet—I know I’m exactly where I need to be.

🔥 Because this time, I’m not pivoting.
🔥 I’m not tweaking my message to make it more “palatable.”
🔥 I’m not overthinking my every move.

For the first time?

💥 I’m all in. No matter what.

I said yesterday, this isn't the flashy, fast way—this is the sustainable long game.

Because it’s this, or it’s nothing.

And honestly?

I’ve never felt clearer. Or more certain.

I’m not waiting to trust myself.
I’m not shifting my voice based on what people might want to hear, or what I think you can handle.
I’m not wasting time second-guessing every move.

This is the path. My path. No matter what.

And I’ll keep going—because this is the only way forward for me.

So if your brand still feels off? If you’re still spiraling?

It’s not because you need more strategy. Or more time.

🚨 Perfection is the pathway to your dreams dying. 🚨

It’s because you need to listen to yourself—and actually believe what you hear.

🔥 That’s what today’s article is about: What happens when you finally GET OUT of the spiral. What’s possible for you.

📖 Read it → HERE

Read the blog. Hit reply and tell me—what’s keeping YOU stuck? Where are you hesitating?

Why so quiet? I don’t bite… unless you’re avoiding action.

Have a wicked Saturday,
Mel

PS, want to be THAT person who watches, waiting to see if I crash and burn? 😂 Cool. Follow along here → @itsmelissapaterson

113 Cherry St #92768, Seattle, Washington 98104-2205
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Melissa Paterson - Branding

No-BS emails on branding, business & self-trust. Raw lessons, real talk, and zero sugarcoating. You in?

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